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ProSieben cancels blockbusters on Sunday – this is what you see instead

Anyone who wants to watch Hollywood blockbusters on linear television usually does so on ProSieben. In the future, however, this will be possible only to a much more limited extent. The station wants to change its primetime schedule.

Sunday evening is actually the big movie time at ProSieben. The station is known for never missing a major TV premiere of U.S. blockbusters. Whether it’s “Fantastic Beasts,” “Avengers” or the new Tarantino film – on German linear TV, all of these movies were first shown on ProSieben at primetime 8:15 p.m. on Sunday evenings. But soon this cinematic feeling on the sofa at home will come to an end. ProSieben has announced some changes

No more blockbusters on ProSieben?

Sunday is considered one of the most important days on television, and primetime bears this name because it is just that – the best time for movies, shows and series. It’s not for nothing, for example, that the German TV institution “Tatort” has been running in this slot on Ersten for decades. But as ProSieben CEO Daniel Rosemann revealed in an interview with DWDL, the station wants to reposition itself precisely in this important time slot.

“We’re parting ways with blockbusters on Sunday nights on ProSieben,” Rosemann says bluntly. “ProSieben is not doing without Hollywood. U.S. license will always have an important share in our grids. But on another primetime night of the week, we have to and want to do without feature films.” So Hollywood content won’t disappear completely from the channel, but it will be much less well-placed in the future. But why is the station deciding to take this step?

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ProSieben wants new Sunday evening program

In the future, mainly in-house productions are to take the place of the big Hollywood productions. These are probably primarily TV shows.

“We want to extend the weekend feeling a bit in the new program. It’s about formats that like to be a window to the world and serve the desire for adventure and escapism with fun and games. It’s a great experience with traveling celebrities that I can watch from the comfort of my own home.”

Daniel Rosemann, DWDL

A total of 52 Sundays per year would be available for this. Fiction, including from Germany, is to play a much smaller role in the future, Rosemann said. “Sprinkling in a single series or a film every now and then – that’s not a strategy. We have to be convinced that we can build a fiction lineup in the program with different material. We’re a little bit away from that right now.”

These shows are to replace blockbusters on ProSieben

As part of its “Screenforce Days,” ProSieben has now become more specific. For one thing, blockbusters on Sunday nights are to run primarily on related station Sat.1 in the future. For another, the first four shows produced in-house have been identified to take their place. Rosemann said the time frame would be fall, probably starting in October.

“Country Duels” is the provisional name of one of ProSieben’s announced projects. In it, celebrities are to solve tasks during a live broadcast in four different countries. In the end, the audience decides the winner. Rosemann also talked about another project called “Mission: Job Unknown.” In this format, stars like Sven Hannawald and Mario Basler have to tackle a wide variety of jobs in faraway countries, such as lifeguards.

In “Local Hero,” on the other hand, celebrities have to confront exciting traditions and foreign to bizarre customs. Another show called “World Most Dangerous Roads” is also being planned. ProSieben thus confirms the course it has already announced and taken away from blockbusters toward self-produced reality formats.

In addition to these new projects of the channel, already known shows such as “Wer stiehlt mir die Show?” or “Das Duell um die Welt” will continue. If necessary, ProSieben could also place these shows even more prominently on Sunday evenings in prime time. But why did the station decide to take this step?

Here are the reasons for the switch

In general, big titles no longer bring in the good numbers they used to. In addition, the Corona pandemic has significantly limited the supply from Hollywood. Since most films are released on TV about two years after their theatrical release, this effect has shifted somewhat, but is now having a particularly strong impact. Rosemann says, “There will be no satisfactory supply of new blockbusters for us in the near future.”

The station boss also mentions the competition with streaming services such as Netflix , Amazon Prime Video , Disney+ and Co. The big Hollywood productions in particular actually often appear on streaming platforms even before the TV premiere. A large part of the target group therefore does not have to wait for linear television to see these productions. Taking Marvel’s “Avengers” as an example, the studio now belongs to Disney, so Disney+ logically has access to new titles in the series well before anyone else.

Incidentally, ProSieben is not the only one affected by this; the density of U.S. blockbusters in primetime has also decreased significantly on RTL+. It is not yet known when the final changeover to this new concept will take place, nor to what extent the change might also affect the company’s own Joyn streaming service.


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