Apple user manual auctioned off for nearly $800,000

A curious auction took place in the Apple cosmos, in which a very special instruction manual now achieved a record price.

It should be known by now that old technology can be worth a lot of money. For example, video games, which now fetch seven-figure sums. The most recent example is the new most valuable video game of all time, a copy of Super Mario Bros. for the Nintendo Entertainment System. But there are also milestones in tech history such as the “Apple I” computer from 1976, models of which are regularly auctioned off for several hundred thousand dollars. But the latest auction of an Apple user manual beats that by a long way – at least when it comes to curiosity.

Very special instruction manual brings record price

The auction house “RR Auction” in Boston auctioned off a 41-year-old operating manual of an “Apple II” computer. The 196-page booklet would probably not normally be worth more than $100. The enormously high auction price of 787,484 US dollars (approx. 670,000 euro) comes condition, because in the booklet a completely special dedication is. The buyer, Jim Irsay, can now enjoy this dedication. He is the owner of the NFL football team Indianapolis Colts.

Apple founder and visionary Steve Jobs (†56), who died in 2011, personally wrote the following sentence inside: “Julian, Your generation is the first to grow up with computers. Go change the world!” Or in German: “Julian, Your generation is the first to grow up with computers. Change the world!” That’s what the then 25-year-old Apple boss wrote to a boy named Julian Brewer. The latter is the son of an Apple dealer in the UK at the time. In addition to Jobs’ signature, the Apple manual also includes that of Mike Markkula, the second CEO at Apple at the time.

Julian Brewe still remembers the handover to “CNN.” His father had the two CEOs as guests at the time and introduced them to his son. Only later did he understand how valuable such a signature by Steve Jobs was. He hardly ever signed things.

Also interesting: Certain words are banned in the Apple Store

Apple II was a special computer

The computer has a special place in the company’s history, as it helped the reeling corporation get back on track. The computer made the leap to the mass market and thus provided much-needed revenue. In total, the device sold around six million units to private households and companies. This means that there were also six million “Apple II” user manuals, but the one now being auctioned off probably remains the most valuable. By comparison, the “Apple I”, with 200 units, was merely something for tech nerds.


  • CNN
  • Daily Mail