Facebook plans name change – what’s the reason?

Facebook is expected to announce the rebranding of the group in just a few days. The reason is the same as other tech groups have done in the past.

Most people associate the name “Facebook” with the social network of the same name. That behind it stands the Facebook group, some have surely noticed in connection with Instagram and WhatsApp. The two services belong to Facebook, you could read that again and again.

However, there was probably never a clear separation of the group and the social network in the minds of most. A name change of Facebook should now change that.

Facebook name change could be imminent

As early as Facebook’s Connect event on Oct. 28, Facebook could announce the name change, according to a report from The Verge . According to speculation, perhaps even earlier. This is nothing new in the industry. Snapchat last did this in 2016, renaming itself Snap Inc. A year earlier, Google clearly separated the parent company from the search engine and called itself “Alphabet Inc.” In the case of Facebook, this would mean that the social network would keep the name, but not the group. WhatsApp and Instagram, for example, would then no longer belong to “Facebook”.

What will Facebook be called in the future?

Facebook is still keeping quiet about a new name. Not even high-ranking employees are said to be in the loop so far. “Meanwhile, The Verge speculates about the names “Horizon” or “Horizon World”, which are derived from an unpublished VR project by Facebook. Regardless of the name, a renaming generally makes sense. After all, Facebook is becoming more multi-faceted. The company just announced plans to create 10,000 new highly skilled jobs in the European Union over the next five years to build its “Metaverse” virtual world. Facebook top executive Nick Clegg commented in a blog post on Monday: . “This investment is a vote of confidence in the strength of the European tech industry and the potential of European tech talent,” the British ex-vice prime minister wrote.

Also interesting: Facebook makes deleting old posts easier

Metaverse is the future of Facebook

By “metaverse,” Facebook means a world where physical reality merges with augmented reality (AR) and virtual reality (VR) in a cyberworld. The term comes from American author Neal Stephenson, who first used it in 1992 in his science fiction novel Snow Crash.

Clegg, who is effectively filling the role of the Internet company’s foreign minister, said Facebook is at the beginning of a journey to help build the platform of the future. “Together with partner companies, we’re developing the Metaverse – a new phase of connected, virtual experiences using technologies like virtual and augmented reality.”

The “metaverse” has the potential to open access to entirely new creative, social and economic opportunities, he said. “And Europe will be shaping it from the start.” No individual company will own and operate the “Metaverse,” he said. “Like the Internet, the Metaverse will be characterized by openness and interoperability.”


  • The Verge
  • Dpa