How to become a personal recruiter?

Christoph Krupp does not work directly in the digital world. However, understanding digital technologies and using them for his own purposes helps him in his field. The 42-year-old searches for and finds suitable employees for small and medium-sized companies. “That wouldn’t even work today without understanding social media and online marketing.”

In the series “How do I …?” atechbook talks to people who have very different jobs. But how did they get to them in the first place? Here in conversation – Christoph Krupp, HR recruiter in the online sector.

Christoph Krupp already got to the bottom of things in his childhood and youth in the Eifel region. Back then, he played his first games on the C64 and later on the Amiga 500. “In the process, my interest grew in being able to program small games myself.” Not an easy undertaking in the early 1990s. Meticulously, Christoph Krupp stuck his head into countless books and taught himself programming through self-study. “Those were really thick tomes. YouTube and explanatory videos didn’t exist yet, unfortunately.”

Christoph Krupp didn’t really have a real plan for his professional career after leaving school. The IT topic did appeal to him. He also did some training in this area and collected some certificates. “Pure IT was much too theoretical for me, though. I was missing the human element.”

He then discovered the human factor in human resources. So Christoph Krupp decided to study human resources. There he got the business foundation that helped him later build his own business. “My existing technical interest in digging into software or other digital technologies has also helped me a lot in HR in the context of digitalization.”

Staffing recruiters use AI and social media

Companies turn to Christoph Krupp when they are looking for suitable employees or want to get to know the possibilities of digital marketing and use them for themselves. In both business areas, the now self-employed consultant for eRecruiting and automated marketing, his official job title, also uses artificial intelligence.

“With the help of AI, you can, for example, search through social media channels and locate suitable people.” After all, grades should never be the sole criterion in personnel selection: “In my opinion, they play a subordinate role.” Christoph Krupp still considers the personal interview to be essential. “The selection process is also about whether someone loves and lives their future profession. No AI can tell you that, at least not yet. He therefore advises school leavers and career changers: “Career starters in particular should focus more on aptitudes and skills.”

Christoph Krupp also supports companies digitally in the further selection process. “All onboarding today is done by software. That means the new employees know their future company down to the smallest detail before they have even set foot in the company. “This gives the new employees a much stronger bond with the company. In addition, the quality of the induction process increases enormously.”

Lufthansa, for example, trains its staff in this way. Using software simulation, cabin crew learn how to stow carry-on luggage on the plane in a way that saves space and doesn’t take up much time.

Digital skills increasingly in demand

Christoph Krupp is not uncritical of the ongoing digitalization. “Digital technology costs jobs, first of all.” Nevertheless, he views the entire development in a broader context and comes to the conclusion that “digital skills are becoming increasingly important across all professions. Already today, doctors operate on people using AI via a screen.” As a personnel recruiter, he therefore advises career starters to definitely educate themselves and try out the digital world.

The personnel recruiter worked as an employee for 20 years. At some point, he felt constricted and ventured the step into self-employment. A recommendable step? “If you lack courage, risk and the will, then self-employment is probably not right for you. By will, I mean that if you’ve failed five times, you should have the strength to hit the ground running a sixth time. That requires certain skills and a lot of ambition.”

In his view, it’s important to think extensively about one’s interests beforehand. “If you’re planning to start your own business, then it doesn’t matter at all what education you’ve had. Your customers only care if you can solve their problem professionally.” Still, a solid education doesn’t hurt. Certain professions have special licensing requirements. “If you don’t have those then, unfortunately, the doors to your dream job remain closed.”