That’s why it’s always 9:41 a.m. in iPhone product photos.

You might think the time is arbitrary, which iPhones show in product photos: 9:41 am. But it’s not – atechbook explains what’s behind the time.

If you look at product photos of iPhones, time seems to stand still – at least for the smartphones! Because the iPhone always shows the same time in photos: 9:41 a.m. atechbook explains why.

iPhone time has an old tradition

This curiosity dates back to the first iPhone in 2007. The time on iPhones is a tradition that Apple still maintains years later. The tech giant introduces new iPhones every year in so-called keynotes – presentations to invited employees and journalists. In 2007, this was still held by then-CEO Steve Jobs, who unveiled the first iPhone that year.

Read at our colleagues from STYLEBOOK: Why watches in advertising always show the same time

The iPhone unveiling was scheduled for 9:41 a.m.

And Apple’s keynotes are organized down to the last detail. Steve Jobs was known for his perfectionism and so the time at which the iPhone was presented to the public was no coincidence. Because at the beginning of an Apple keynote, which always starts at 9 a.m. local time, there is usually a review of the past fiscal year. Around forty minutes were allotted for this at the time – then Apple wanted to unveil the iPhone.

And that’s why iPhones always show the time 9:41 a.m. on product images: when it came to the unveiling during the keynote, the impression was to be created that the images of the iPhones were actually faded in live. Steve Jobs did not unveil the device at exactly minute 41 – and the company only showed the iPhone when it was switched off anyway. But the time remains as the approximate time when Apple introduced the first iPhone.

By the way, Apple did not take it so exactly in later presentations. The time at which the company presents the new iPhone generation in one of its September keynotes varies from year to year.